The Accelerated Mobile Pages or AMP is a Google project designed as an open standard for any publisher to help load pages instantly on mobile. Announced in October 7, 2015, AMP immediately saw a mass adoption by the small a big companies.
AMP looks like a bare-bones version of your website without all of your pretty colors and animations but contains all the essential content.
How does AMP look like on Google?
Google has provided a demo on how the AMP will look like on the SERP. If you want to check, navigate to AMP demo on a mobile phone. Then search for something like “latest news.” You will see a widget provided at the top of the page with the AMP articles.
AMP and WordPress
The easiest way to implement AMP is to use a plugin and AMP by Automattic is the official WordPress plugin. All you have to do is to install and activate it. To check if the AMP plugin works, simply add /amp/ at the end of one of your article URL in the search bar. If you do not have pretty links enabled, add /?amp=1/ at the end of your URL.
Duplicate Content
Since AMP creates a new page with the same content, you might be worried that search engines might penalize you. Fear not, the AMP plugin handles this for you, it will automatically create a canonical tag that will tell search engines where the real page is.
Last Step
If you activated AMP on your website, login into your Google Search Console and resubmit your sitemap. This will help get your sites new pages index faster, and Google will be able to display them to your visitors.
Too much or maybe stuck?
If you are not a tech-savvy or you don’t have the time to add AMP to your website, reach out and I will help you get your website up to speed with AMP