Lewis And Sheron Textiles.
Growing Atlata’s Lewis and Sheron Textiles' Digital Presence and Market Reach
About the project.
Lewis and Sheron Textiles is a four-generation American-owned textile company that has served Atlanta since 1944. Known for offering the world’s finest home fabrics, American-crafted upholstered furniture, Belgian linen, and heirloom-quality rugs, they have built a reputation for excellence within the Atlanta design community. Beyond products, their workroom services, including expert reupholstery and custom draperies, are unrivaled in the region.
Despite their longstanding presence and trusted name, Lewis and Sheron Textiles recognized the need to enhance their digital footprint to maintain and grow their market share in an increasingly online world. They partnered with our team to tackle this challenge head-on, focusing on local SEO, non-branded traffic, and lead generation.
Key Outcomes.
- 16% Overall traffic increase
- 100,000 more impressions comparing 3 months YoY
- 40% Increase in Local Atlanta Queries
- 152% Year-Over-Year Growth for Non-Branded Terms
- 30+ Commercial Leads Generated
“We could not be happier with the work completed by Soda Web! The whole experience was easy and smooth. The work completed was affordable but also done to a very high level. Mihai and his team really care about their clients. We are excited to work on more projects with this excellent team. They have proven that you don’t have to be a big firm to accomplish fabulous web development. We have worked with many firms and this is one of the best. Mihai is talented and passionate and truly invested in his clients success! We are thrilled!!”
Lewis & Sheron
Unique Problems to Solve.
Building Local SEO Presence
- Google Business Profile Optimization: We revamped Lewis and Sheron’s Google Business profile, ensuring that every aspect of their local presence was optimized for search. This included updating business information, adding high-quality images, and gathering positive customer reviews.
- Homepage Refresh: The website’s homepage was refreshed to better reflect its brand identity and target keywords relevant to the Atlanta market.
- Category and Service Page Updates: We optimized existing category and service pages, adding localized content and ensuring that these pages were fully SEO-friendly.
- Internal Linking Strategy: We developed an internal linking strategy to improve the site’s structure and help search engines better understand the relationship between different pages.
Increasing Inbound Non-Branded Traffic
- Category Page Optimization: We focused on optimizing category pages to target high-demand fabrics and products. This included keyword research, content enhancements, and meta-tag improvements.
- SEO Strategy for Trending Fabrics: A dedicated SEO strategy was implemented to capture search interest for newly popular fabrics, ensuring Lewis and Sheron stayed ahead of trends and were visible to new audiences.
Developing an Interior Designer Partner Program
- Target Purchaser Identification: We identified interior designers as a key segment for Lewis and Sheron, focusing our efforts on creating a program tailored to their needs.
- Lead Intake Creation: A streamlined lead intake process was developed to capture and manage inquiries from interior designers efficiently.
- Program Offer Development: We crafted a compelling offer to attract interior designers, including exclusive discounts and early access to new fabric lines.
- Email Drip Campaign: To nurture these leads, we created an email drip campaign that provided ongoing value, showcased new products, and reinforced the benefits of partnering with Lewis and Sheron.
Conclusion
Through targeted SEO strategies, enhanced local presence, and the development of a specialized partner program, Lewis and Sheron Textiles experienced significant growth in both local and non-branded search traffic. This case study highlights the power of a well-rounded digital strategy in not only maintaining a brand’s reputation but also expanding its reach in a competitive market.
Home Page.
Made-to-order Furniture Page.
Furniture Mega Menu.
Collection: Belgian Linen.
Rugs.
Rugs Mega Menu.
