Trusted by eCommerce companies in and around Atlanta:
You’re Not Getting The Sales You Want.
If you’ve invested in marketing but don’t see the sales outcomes you hoped for, it can feel like your money is being wasted.
You might be tempted to change your product, pricing, or marketing strategy altogether — but where do you even begin?
As experts in conversion rate optimization (CRO), we’ll identify the problems causing you to lose sales through iterative testing and give you concrete solutions to increase your revenue.
Our Approach to Improving Your Shopify CRO
Defining Your Goals
To start, we need to figure out what you hope to achieve with CRO. Do you want to increase sales, improve order size, or build an email list? Once we have your goal in mind, we can start to develop a plan for how you can achieve it.
Understanding Your Audience
We will begin to form a CRO strategy by understanding your target market’s wants, needs, and pain points.
Develop Testing Theories
After we’ve started to understand your target audience, we will begin to develop solutions for each problem area we’ve identified. Each solution is backed up with data from the research so far.
Create Prototypes
At this stage, it is time to start creating prototypes. These prototypes can be simple copy changes on call-to-action buttons or more complex functional prototypes. The goal is to test each hypothesis to see if it has the potential to improve conversions on your site.
Collecting Data
User research is a critical part of our CRO effort. At Soda Web Media, we use online tools that plug into your Shopify store to precisely track the impact of our tests and prototypes.
Implement The Winning Variant
After we test the prototypes, we will determine which led to the most significant improvement in sales. You will see compounding improvements to your store as we repeat this process.
Rinse and Repeat
CRO is an ongoing process, not a one-time effort.
Once we’ve implemented a successful conversion rate optimization strategy, we will continue to monitor results and look for new opportunities for improvement.
An award-winning web agency focused on your needs. Are we a match?
We would love the opportunity to work with you, but we understand that you may have some additional questions. This quick Q&A covers a lot of the basics. If you have any additional questions, don’t hesitate to reach out.
Are SEO And CRO The Same?
Search engine optimization (SEO) and conversion rate optimization (CRO) are different strategies. SEO involves optimizing your web pages for search engine visibility. At the same time, CRO is a process of increasing the number of people who complete the desired action, such as purchasing from your store. Both are essential elements of online marketing, but they serve different purposes. Optimizing your store for SEO will help attract new customers, while CRO focuses on increasing the number of visitors who convert into paying customers.
What Is A Reasonable Conversion Rate For Shopify?
The average conversion rate for Shopify stores is around 2-3%. However, this can vary widely depending on the type of products being sold and the effectiveness of your site’s design. To ensure that your store performs optimally, regularly review your data and make adjustments to improve CRO. Comparing your store’s conversion rate to industry standards in its niche may also be beneficial. Doing so may help you identify areas that need improvement and provide a benchmark for tracking progress.
How do I Increase My Shopify CRO?
To maximize your Shopify CRO, it is essential to regularly review and analyze your store’s data. Taking the time to understand your shop’s performance in page views, bounce rates, and customer navigation across your site can help you identify where improvements need to be made.
In addition to data analysis, improving your Shopify CRO will involve optimizing page loading speed and product visibility. Make sure that all pages on your store load quickly and are intuitive to find. If customers have difficulty locating products or navigating through the store, they may leave without making a purchase, even when they intend to buy.
You should also focus on optimizing your product pages to ensure that customers have all the information they need to make an informed decision about their purchase. Ensure that all product images are high quality and relevant to the product and that any necessary details, such as size or color options, are visible.
Finally, consider running A/B testing experiments to compare different elements of your store and decide which variations result in higher conversion rates. This is an effective way to identify improvements that will have a meaningful impact on your Shopify CRO. Using data analysis, optimizing page performance, and testing different elements on your store, you can improve your conversion rate and increase the number of customers who purchase.
Are you ready to improve your CRO?
“Mihai and team did an exceptional job with our recent website build. Soda Web provides consistent communication throughout the entirety of the process. Be as hands-on or hands-off in the process, but rest assured the end product will meet your expectations. I would highly recommend a look at Soda Web for any website development or re-vamp needs.”
Jonathan Miller, Principal, White Head Industrial
Featured Work
Miller Hardware Company.
Our client came to us needing a complete website refresh, more flexible and easy-to-update CMS and expanded capabilities for their portfolio of projects.
